Analysis of chosen artist - 'The Chainsmokers'

Analysis of chosen artist - 'The Chainsmokers'

Description about 'The Chainsmokers'.

The Chainsmokers are an American DJ duo consisting of Andrew Taggart and Alex Pall. The duo reached an international breakthrough with their 2014 single '#Selfie', which peaked No. 16 on the US Billboard Hot 100 and No. 11 on the UK Singles Chart. The Chainsmokers were formed as an EDM DJ duo in 2012 under the management of Adam Alpert in New York City. They started out by making remixes of indie bands.

Their single '#Selfie', released for free in December 2013, was picked up by Dim Mak Records who re-released it in January 2014 and eventually streamed it to Republic Records. The duo achieved breakthrough success as the single charted internationally and peaked on the Dance/Electronic Songschart.

 On August 5, 2014, The Chainsmokers released 'Kanye' featuring sirenXX, the follow-up to '#Selfie'. Seven months later, they released 'Let You Go', featuring the American synthpop group, Great Good Fine Ok.

They signed with Disruptor Records, a joint venture label with Sony Music Entertainment by their manager Adam Alpert, in April 2015.

On October 23 2015, The Chainsmokers released their first EP titled Bouquet, featuring 'New York City', 'Until You Were Gone', 'Waterbed', 'Good Intentions', and 'Roses'.

Their follow-up single 'Don't Let Me Down', was released on February 5, 2016, featuring the singer Daya. Two months later, they released the single, 'Inside Out', featuring the Austrian singer Charlee.

On July 29, 2016, they released 'Closer' featuring singer Halsey, which peaked at No. 1 on the US Hot 100 and UK singles charts.

Genre

Below is a list of the genre which 'Chainsmokers' would fit into.

Electro House- Electro house is a form of house music. Electro house is characterised by a prominent bass line and/or kick drum and a tempo between 125 and 135 beats per minute. Its origins were influenced by electro, electroclash, electropop, synthpop, and tech house.

Progressive House-  Progressive house is a style (sub-genre) of house music. The progressive house style emerged in the early 1990s. It initially developed in the United Kingdom as a natural progression of American and European house music of the late 1980s.

 EDM-  Electronic dance music (also known as EDM, dance music, club music, or simply dance) is a broad range of percussive electronic music genres produced largely for nightclubs, raves, and festivals. Produced for playback by disc jockeys (DJs), EDM is generally used in the context of a live mix, where a DJ creates a seamless selection of tracks by segueing from one recording to the next.

Why we decided to use the Chainsmokers and there song ?

As a group we have decided to do our music video on the song by the artist ' The Chainsmokers' New York City.

We researched the artist into depth and found out that the genre of music is 'EDM' which translates  into Electronic Dance Music.

Electronic dance music (also known as EDM, dance music,club music, or simply dance) is a broad range of percussive electronic music genres produced largely for nightclubs  raves  and festivals.

Therefore, to gain a further insight into the genre EDM, I searched related artists of 'The Chainsmokers' and artists. In doing so, I found Disclosure, Diplo, Alesso, Knife Party, Miike Snow, Sub focus, Nero, Netsky and many more.

This link shows what artists are related to the EDM genre

I used this website to research and find out what artists were classified as EDM artists. By finding out what artist are in the EDM genre I can then pick out some artists and deconstruct their music videos and analyse closely what happens where and what conventions are used in their music videos. This can then help me to include some of these typical conventions and ideas such as camera angles and lyric ideas in our own music video for New York City by The Chainsmokers.

Similar Artists

These artists are all within the same genre as The Chainsmokers. This means that the type of listeners (audience) who are likely to become fans of the duo may also be interested in these artists.  The music videos would have similar conventions as they are the same genre.